Every year poster for tomorrow chooses a basic human right to draw attention to. We then invite the global design community to make posters on this theme that are exhibited around the world on International Human Rights Day, December 10th. We passionately believe that one poster is a start, but one hundred, one thousand, constitute a movement that can’t be denied.
This year we’re fighting for the right to education for all. This might not seem like the most exciting or controversial issue, but it’s one of the utmost importance.
Everyone in the world has the right to an education. That’s a fact. Yet incredibly 121 million children worldwide are not in primary school, despite universal primary education being a right ‘guaranteed’ in the Universal Declaration of Human Right and a UN Millennium Goal; while illiteracy rates are still staggeringly high even in countries where a child’s right to education is guaranteed. In France illiteracy has become a “cause nationale” (with 3.1 million people unable to read, write or count), the rate of illiteracy in the U.K. is “unacceptably” high according to M.P.s, while according to the National Adult Literacy Survey, 42 million adult Americans can’t read (and current estimates have the number of functionally illiterate adults in the U.S. increasing by approximately 2,500,000 people each year). This is truly a problem that affects us all.
We’ve chosen to fight for the right to education for all as we believe that education gives people across the whole world the chance to break the cycle of poverty; to live in a more equal world, without discrimination, where everybody has the same chance to learn the same skills and enjoy the same success. To enjoy a better tomorrow. And that makes it the perfect subject for poster for tomorrow to address.
As Nelson Mandela said, ‘education is the most powerful weapon which you can use to change the world.’ We would now like to invite you to use the most powerful weapon you possess, your creativity, to design a poster and add your voice to the call for education for all.
The poster competition is open from March 10 until July 10 2011. The best posters as selected by jury of graphic designers will be published in a book and exhibited around the world on poster for tomorrow day, December 10th.
You can download the brief here. Good luck!